What females really want

"So, Tell Me What Users Want, What They Really, Really Want!"

Equating users' true needs and desires with behavioural measures of 'engagement' is problematic. However, good metrics of 'true preferences' are difficult to define, as cognitive biases make people's preferences change with context and exhibit inconsistencies over time. Yet, HCI research often glosses over the philosophical and theoretical depth of what it means to infer what users really want....

What patients really want from health care.

IN 2012, PERHAPS THE MOST WIDELY SCRUTINIZED SECtor of the economy in North America will be the health care industry. Politicians, policy analysts, academics, and the public share concerns about the state of health care in both the United States and Canada. However, each of these constituencies has a different perspective. Most sectors of the economy are characterized by a supply side that focu...

[What I really want to say].

What do patients really want to know?

A 60-year-old male patient presents to his primary care physician complaining of recent fatigue. The work-up reveals iron-deficiency anaemia due to carcinoma of the ascending colon, which has extensively metastasized to the liver. Had this illness occurred in the early 1960s, when a pater-nalistic approach to medicine was at its height, the physician might have chosen to tell the patient that h...

What do your employees really want?